Dawning a New Era in European Hospitality

A New Dawn for
Hotel Excellence.

Dawning a new era in hotel tech.

Premium Interactive TV, Digital Signage and smart room automation — unified in one platform for Europe's finest hotels and resorts.

Powered by the expertise of HotelTechBR
+25k
Rooms installed
5
Countries
5 min
Avg support SLA
0
Churn to competitors
+10 yrs
LG Partnership

Europe's hospitality deserves a technology partner built for it

72% of European hotels still operate with fragmented, disconnected systems. Alba Hospitality was born to change that — bringing a unified, premium platform tailored for the European market.

📈

Drive ancillary revenue

Hotels in EMEA capture an average of USD 275 in ancillary revenue per booking. Our interactive TV platform turns every room screen into a direct sales channel.

Elevate the guest experience

Personalized welcome screens, linear TV content, room service ordering and smart automation — all from one interface, on the room TV.

⚙️

Unify your operations

Replace 2–4 disconnected systems with a single integrated platform. Save up to 470 hours per manager per year in operational overhead.

What Alba delivers

🌅 Premium Interactive TV & Linear Content
🖥️ Digital Signage & Visual Communication
🏠 Smart Room Automation via TV
🔗 Deep PMS Integration
🌱 Sustainability & ESG Practices

Three products. One unified platform.

Purpose-built for upscale and luxury European hospitality — no trade-offs, no compromises.

Premium Interactive

LG ProCentric

The world's finest interactive hotel TV system. Full PMS integration, personalized guest welcome screens, room service ordering, linear TV content and smart room control — all on the in-room screen. No external boxes. No complexity.

Essencial Hybrid

Smart Guest HT

Multi-TV personalized entertainment with welcome messages, exclusive curated content and linear TV channels. PMS integration included, with a self-service dashboard so your team manages content autonomously — no tech expertise required.

Digital Signage

MidiaTech

Transform your property's visual communication. Display real-time flight schedules, events, promotions, wayfinding and brand content dynamically across lobbies, corridors and conference spaces. Centrally managed, instantly updated.

Room automation
directly on the TV

Alba's team developed the world's first automation module for LG ProCentric — a globally recognized breakthrough in hotel tech.

💡
Lighting control directly on the room TV
❄️
Room temperature control via remote
🪟
Automated curtains via the TV interface
🔊
Audio and video integrated into the room system
🔗
HDL equipment — global reference in automation
World Pioneer

World's first automation module for LG ProCentric

Developed in partnership with LG Korea, this module revolutionized how guests interact with their room environment — everything through a single interface, on the TV itself. No apps, no additional remotes, no complexity. Just a seamless, elegant guest experience.

The European opportunity is real — and measurable

The data behind Alba's European strategy — sourced from leading industry research.

72%
of European hotels operate with 2 or more disconnected systems
Access Hospitality, 2025
470h
hours lost per manager / year switching between systems
Access Hospitality, 2025
$275
average ancillary revenue per booking in EMEA
Sabre / Phocuswright, 2024

72% of European hotels operate with fragmented, disconnected systems — costing managers up to 470 hours a year in pure operational overhead. Alba Hospitality unifies Interactive TV, Digital Signage and room automation in a single platform, turning each guest room into a USD 275 ancillary revenue opportunity.

Sources: Access Hospitality 2025 · Sabre / Phocuswright 2024

Numbers that speak for themselves

0
Churn to competitors in 10 years of operation
5 min
Average support response time
0
Contractual claims for non-compliance
+25k
Rooms installed and operating
+22%
Average increase in ancillary revenue after deployment
1
World pioneer in LG ProCentric room automation

Trusted by leading hospitality brands

LG Business Solutions
Louvre Hotels Group
Hilton — Foz do Iguaçu
Hampton by Hilton
Blue Tree Hotels
Intercity Hotels
GAV Resorts
Mabu Hotéis & Resorts
Bourbon Hotels
Hot Beach Olímpia
Nacional Inn
Dan Inn Hotels
Zagaia Eco-Resort
Fazzenda Park Hotel
Porto de Galinhas Resort
Golden Park Hotels

What our partners say

"

The partnership with HotelTech goes beyond a simple service agreement — it is a technology alignment focused on the guest experience. Having a partner that truly understands the dynamics of modern hospitality is fundamental to our expansion.

Julio Cesar Gomes
Supply Chain & Strategic Source — Louvre Hotels Group Brazil
"

HotelTech is positioned as a relevant partner in our operation, contributing to the evolution of the guest experience, technological standardization and the reliability of digital services across our properties.

Rodnei Ferrato
Director of Technology & Infrastructure — Grupo Hot Beach Parques & Resorts

Ready to bring Alba
to your property?

Fill in the form and an Alba specialist will get back to you within 1 business day.

This site is protected by reCAPTCHA. Privacy and Terms.

✅ Message received!

Thank you for your interest. An Alba specialist will contact you within 1 business day.

💬 Confirm via WhatsApp
or contact us directly